Beauty Industry

Mr. Bubble Launches Luxe Line in Retro Packaging

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By: Marie Redding

Senior Editor

The Village Company, parent company of the iconic Mr. Bubble brand, which has been a bath time favorite for kids since 1961, is launching Luxe by Mr. Bubble. 

The new bath and body line has a retro look. Its packaging features seafoam green and blushed peach, with retro elements such as slider tins and bulb sprayers. Many of the packages are reusable, such as the tin that holds Bubble the Day Away Powdered Bubble Bath.

Mr. Bubble is synonymous with childhood fun but even women need a ‘timeout’ once in a while. Now with our Luxe line, you can pamper yourself and enjoy a relaxing escape,” said Michelle Hanson, Director of Marketing of Bath & Body Products, The Village Company, parent company of the Mr. Bubble brand. “We invite adults to indulge in a bit of nostalgia for themselves or purchase the fun and giftable beauty essentials for friends and family.”

Available the first week of August at Ulta Beauty stores in select cities and online nationally at Ulta.com, shoppers can also find mini options of the shower crème, body butter and fragrance mist – perfect as a self-treat, stocking stuffer or teacher gift.

And just in time for the holidays, Target will debut a Luxe by Mr. Bubble exclusive: two gift sets featuring individual products packaged together by fragrance – Original Bubble and Sweet & Clean – with a mini version of the Shower Crème and Bubbletini Bath Bombs.

Packaged in stylish, vintage-inspired box sets, they make for perfect holiday hostess gifts or seasonal remembrances for family and friends. Find these sets on end caps starting November 7th and in the check lane on December 5th. 

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